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Who are your best customers? How much do you know about them? Do your marketing campaigns get the response you expect? How quickly can you deliver them? Do you every time reach your most valuable customers and attract new, important prospects? The truth is that many companies have difficulty understanding and connecting with their customers.

The CRM system that Dynamic Systems implements enables you to identify and understand your most profitable customers, strategize interactions, and continuously improve your organization's marketing performance. Our CRM is a multifaceted process, mediated by a set of IT solutions that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns. It helps companies understand, as well as anticipate, the needs of current and potential customers. Some of the focus areas include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation.

The CRM Intelligence helps in translating customer needs and profitability projection into game plans for different segments or groups of customers, captured by customer interactions (Human, automated or combinations of both) into software that tracks whether that game plan is followed or not, and whether the desired outcomes are obtained. It helps in Modeling the Customer Relationship Strategy, Goals and outcomes. Numbers and description of whether goals were met and models of customer segments and game plans worked as assumed is been reported by the monitoring tool.

The objectives of a Dyn CRM consider a company's specific situation and its customers' needs and expectations. Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention, improving product offerings and by identifying the organization's most profitable customers. At Dynamic Systems, we always believe that iteration is the key to refining, improving and innovating to stay ahead of the competition in Customer Relationship Management.

Operational CRM:

Provides support to "front office" business processes, including sales, marketing and service. Each interaction with a customer is generally added to a customer's contact history, and can retrieve information on customers from the database when necessary. It processes customer data for a variety of purposes like Managing Campaigns, Enterprise Marketing Automation and Sales Force Automation to name a few

Analytical CRM: Analyzes customer data for a variety of purposes. 

        -Design and execution of marketing campaigns to optimize marketing efficacy

-Design and execution of specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention

-Analysis of consumer behavior to aid product and service decision making

-Management decisions like financial forecasting and customer profitability analysis

Campaign Management: 

This is marketing-oriented CRM software that combines elements of Operational and Analytical CRM and allows campaigns to be run on an existing client base. Campaign management software functions include:

-Choosing campaign recipients from the client base as per selected criteria

-Development of a campaign offer

-Assigning specific campaign offers to selected recipients

-Automatically sending offers to the selected clients via selected channels

-Gathering, storing, and analyzing campaign results

-It will target the right customers with the right offers

Collaborative CRM:

This shall coordinate the multi-channel service and support given to the customer by providing the infrastructure for responsive and effective support to customer issues, questions, complaints, etc. Collaborative CRM's ultimate goal is to use information collected from all departments to improve the quality of customer service.

Web Analytics CRM:

This lets you learn how individuals navigate your Web site, whether they are buying and whether they are likely to come back. These insights will improve the effectiveness of your site and assist both online and offline marketing efforts.

 

 

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