Whether you are trying to grow an existing company or build a new one, your telephone system will be crucial in achieving success. The chances are you will communicate with the majority of your potential customers via telephone, so creating a great impression throughout these early stages of your relationship is crucial.
A modern VoIP phone system could give you the edge over your competition. By utilizing your system effectively, you should be able to attract new customers -- and grow your business quickly.
Go Toll-Free
The last thing you should do is force prospective customers to foot the bill for calling you. Not only will this start your new relationship in the wrong way, but it could persuade the customers to call a company that does offer a toll-free number.
A major advantage of implementing a VoIP phone system within your business relates to cost. Toll-free numbers on VoIP systems are significantly cheaper than they are on traditional landline services.
Offering a memorable toll-free number will tell potential customers that you offer a credible service. But more importantly, it will send the message that your company really cares about its customer relationships.
Putting Customers on Hold Can Be a Force for Good
How many times have you been put on hold by a company only to be forced to listen to some awful elevator music? Having a customer on hold should be something your business tries to avoid wherever possible, but when it's unavoidable, you can use the situation to your company's advantage.
Instead of playing generic music, play something current, or something that reflects the values of your business. The latest VoIP systems also allow you to send customized messages to specific customer groups. You may decide to communicate your latest offers, products or services. You can also choose to entertain your callers with interesting facts about your business.
Creating a great impression while customers are on hold could be one of the things that set you apart from your competitors.
Use a Customized Auto-Attendant
The latest auto-attendant features allow for a high level of customization, which you can use to turn prospective clients into actual ones. For instance, you can use your auto-attendant to direct calls to specific departments within your company.
There is also a great opportunity to boost your brand with an advanced auto-attendant system. For example, you can try to answer frequently asked questions through a series of standard questions. The system can also be used to tell customers about your business and any offers you may want to communicate.
To ensure your auto-attendant is doing its job correctly, create a simple and short menu system. It's also a good idea to use catchy greetings and memorable slogans that set your business apart from the competition.
Use Click-to-Call Services
The latest VoIP systems offer click-to-call functionality, which allows customers to dial directly from your website. You may also want to include a click-to-call telephone number on your online marketing communications, your social media accounts and your email signatures. Making it easy for potential customers to speak to someone within your company could be the deciding factor when winning their custom.
Phone systems need to do more than facilitate calls in modern business; they need to enhance the customer experience. By installing an advanced VoIP phone system, you can steal a march on the competition -- and attract new customers in the process.
Credit : Toolbox.com